How a university program prepares the next generation for the booming events industry

Crafting a successful event is akin to creating a masterpiece—a skillful art that often goes underappreciated. Whether it’s a school function, a hotel gala, a nonprofit fundraiser, a corporate affair, or a local sports shindig, event planning has become a critical function for many organizations.

In 2023, the global events industry market size was valued at $438.8 billion, according to Allied Market Research, and is expected to…