Procter & Gamble received multiple accolades at this year’s U.S. Effie Awards.
Selected winners represent best-in-class examples of brands that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.
Febreze, Tide, Tampax and All Good Diapers were among the P&G brands selected for individual awards, and P&G ranked second on this year’s Effie Awards list of Most Effective Marketers.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts. The awards now honor all forms of effective marketing and the companies and individuals creating effective work across the globe. To see the full list of winners, click here.