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Home 2016 February

Monthly Archives: February 2016

Six principles that guide ethical behavior

By John Langhorne / Guest Column In three earlier articles, I discussed the broken windows principle, why ethical behavior is profitable and how ethics are...

Why reputation marketing is essential for your business

By Sherry Bonelli / Guest Column Reputation marketing is one of the most important digital marketing strategies you can implement in your business. If you think...

Corn refiners look for growth after HFCS lawsuit

By Dave DeWitte dave@corridorbusiness.com The sweetener marketing wars fueled by health claims against high fructose corn syrup may finally be dying down, leaving a major product...

Marion mayor asks citizens to ‘reach higher’

Marion Mayor Nick AbouAssaly greets well-wishers following his first State of the City address, given Jan. 26 at the Longbranch Hotel and Convention Center.   By...

Iowa Caucuses lacking on health care

By Ted Townsend / Guest Column Talk about much ado about fairly little. We took a call the other day from a national media reporter...

Address donor attrition to build financial sustainability

By Regenia Bailey / Guest Column Most nonprofit organizations are just wrapping up the busiest time of year for fundraising. End-of-the-year appeals — via letter,...

Iowa City Brewlab brings family chemistry

By Chase Castle chase@corridorbusiness.com Drew Letcher wasn’t planning to parlay his computer science skills into starting his own brewery when he graduated from the University of...
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