vernon research group
Amperage acquires Vernon Research Group
Amperage LLC has acquired Vernon Research Group (VRG), a market research firm in Cedar Rapids. Vernon Research Group’s President Linda Kuster retired from the firm, marking the right time for a transition. Vernon Research Group continues to operate under the…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is…
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing…
Best practices for interviewing customers and others
While your organization communicates with your customers or stakeholders every day, critical insight can be…
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople…
10 no-cost ways to gain market insights
Having current market insights is vital to innovative product development, smart business strategy and persuasive…
Understanding employees can make or break your organization
Even in the last two years, so much has changed and continues to evolve with…
In-person or remote? How to answer the question
Offices and meetings are not the only thing that moved online during the pandemic. So…
Customer satisfaction: More than a score
By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as…
Do you know how your customers are shopping?
By Linda Kuster | Guest Column Much of what we hear about the state of…
Make an impact with your market research
By Linda Kuster / Guest Column It would be hard to find a person who…
From innovation to success with conjoint analysis
By Linda Kuster / Guest Column It seems like everyone is involved in innovation these…
Market analysis isn’t just for startups
By Linda Kuster / Guest Column When business planning for 2018, did you invest resources…
Big pain points in the customer experience
By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has…
