brand
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is brand research. An organization’s brand is usually critical to its success. Understanding the current state of your brand is highly valuable, and this knowledge should…
Learning from ICR’s failure
The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract…
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business…
Corridor brand is alive and well
CBJ Editorial It is sometimes said that your brand is what people say about you…
Forget Christmas in July, plan your year-end campaign now
By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying…
Forget Christmas in July, plan your year-end campaign now
By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying…
It’s time to get real (with your branding)
By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand…
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column There are so many channels today for gathering customer…
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column There are so many channels today for gathering customer…
The trust crisis in marketing
By Lynn Manternach / Marketing Column We’re in the midst of a consumer trust crisis.…
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial Quick, name a bank. What came to mind first…
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are…
The eight attributes of a hot brand
By Lynn Manternach / Guest Editorial Is 2015 the year you turn up the heat…
Has your brand lost its freshness?
By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business…
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial As we ponder communications planning and budgets for 2015,…
Brand determined by customers
By Lynn Manternach / Guest Editorial When it comes to your company’s brand, have you…