Betsy McCloskey
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods or services will factor heavily into their success. One popular promotional tactic is “the Marketing Mix,”…
Should your business be on Snapchat?
If your business wants to reach Gen Z, you need to be on Snapchat –…
How does public relations fit into your marketing plan?
By Betsy McCloskey / Guest Column It used to be that marketing and public relations…
Protecting your brand when crisis hits
By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization…