Opinion

PEXELS

Guest opinion: Civility isn’t about politeness — it’s about respect

In an age of political tension, social media pile-ons, and “cancel culture,” the call for civility has become a popular refrain. We hear it from elected leaders, educators, pastors, you name it: “We need more civility.” Too often, that word…

Looking back at local media changes in 2016

By Joe Sheller / Guest Column You have to be an Iowa fan, I think,…

How to use easy video marketing strategies

By Sherry Bonelli / Guest Column Did you watch an online video today? Maybe a…

What’s the most relevant brand in your life?

By Lynn Manternach / Guest Column Are there any brands you just can’t live without?…

Washington can learn from states’ fiscal management

By U.S. Senators Chuck Grassley & David Perdue / Guest Opinion Whether running a business…

Straightforward originality and top-of-mind awareness

By Nancy Garberson / Guest Column True originality is what businesses strive for. A common…

How commercial leasing differs from residential

By Jonathan Schmidt / Guest Column Let’s say you’re a budding entrepreneur with a cutting-edge…

Performance management works when done with care

By John Langhorne / Guest Column Sometime ago I wrote an article on performance appraisal…

Learning from Elon Musk: The best leaders practice self-care

By Greg Dardis / Guest Column The question stood out amid a lengthy Q&A, drawing…

Three ways to outlast a layoff

By Dennis G. Visser / Guest Column Some of us in Eastern Iowa work in industries…

How email campaigns work for your business

By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead”…

Engagement promises happy employees, customers

By Lynn Manternach / Guest Column Only about a third of workers in the United…

Like people, not all personality tests are similar

By John Langhorne / Guest Column Recently, the Wall Street Journal had an article with…

Health Care: New UI track teaches medical students business skills

By Jean Robillard / Guest Column A lot of people – health care providers among…

Ingenuity and proactivity boost marketing

By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my…

5 digital marketing trends to help grow your business

By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty…