Opinion
Driving strategic growth for your company with a fractional CMO
Ten years ago there was little conversation about fractional Chief Marketing Officers (CMOs). Today, it’s a topic and concept that has accelerated nearly as fast as the digital, data-driven landscape. Companies are reporting the benefits of having someone who can…
Begin the conversation of making medical decisions
By Mike Heinrich/Guest Column What would you do if you needed someone to speak on…
Health Care: Begin conversation of making medical decisions
By Michael Heinrich What would you do if you needed someone to speak on your behalf due…
The nature and effects of employment
By John Langhorne / Guest Column Recently the government reported the economy added almost 300,000…
Pokémon game fad blurs fantasy, reality
By Joe Sheller / Guest Column In the weeks before RAGBRAI my training bicycle rides,…
Serving an all-volunteer organization
By Regenia Bailey / Guest Column Our seven-county Creative Corridor is home to more than…
How public speaking can spark a movement
By Greg Dardis / Guest Column The events that will come to define July –…
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious?…
Be detailed in drawing up landlord-tenant agreements
By Jonathan Schmidt / Guest Column Recent rulings by the Iowa Supreme Court have statewide implications for Iowa…
Could your hobby become a viable business?
By Jean Kruse / Guest Column In my last article, I explained how anyone can…
Is your organization ready for change?
By Gale Mote / Guest Column Organizations that survive and thrive have developed the ability…
Developing a health care destination in the MedQuarter
By Tim Charles / Guest Column If you’ve traveled near downtown Cedar Rapids recently, you’ve…
In a world of immediate information, take time to reflect
By John Langhorne / Guest Column In a meeting discussing the effects of the digital…
Checking the facts of fact checkers
By Joe Sheller / Guest Column A local media birthday of note is coming up…
Boards need an annual performance check-up
By Regenia Bailey / Guest Column We’re accustomed to taking our cars in for regular…
Following guidelines to effective advertising
By Nancy Garberson / Guest Column Marketing and advertising are critical to the goals of…