Opinion

storytelling

Opinion: The power of storytelling for tomorrow’s business leaders

Today, we have more technology in our pockets than the astronauts took with them to the moon. And yet, at a time when it should be easier than ever to connect and communicate, it’s harder than ever to stand out.…

Three ways to outlast a layoff

By Dennis G. Visser / Guest Column Some of us in Eastern Iowa work in industries…

How email campaigns work for your business

By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead”…

Engagement promises happy employees, customers

By Lynn Manternach / Guest Column Only about a third of workers in the United…

Like people, not all personality tests are similar

By John Langhorne / Guest Column Recently, the Wall Street Journal had an article with…

Health Care: New UI track teaches medical students business skills

By Jean Robillard / Guest Column A lot of people – health care providers among…

Ingenuity and proactivity boost marketing

By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my…

5 digital marketing trends to help grow your business

By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty…

Begin the conversation of making medical decisions

By Mike Heinrich/Guest Column What would you do if you needed someone to speak on…

Health Care: Begin conversation of making medical decisions

By Michael Heinrich What would you do if you needed someone to speak on your behalf due…

The nature and effects of employment

By John Langhorne / Guest Column Recently the government reported the economy added almost 300,000…

Pokémon game fad blurs fantasy, reality

By Joe Sheller / Guest Column In the weeks before RAGBRAI my training bicycle rides,…

Serving an all-volunteer organization

By Regenia Bailey / Guest Column Our seven-county Creative Corridor is home to more than…

How public speaking can spark a movement

By Greg Dardis / Guest Column The events that will come to define July –…

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious?…

Be detailed in drawing up landlord-tenant agreements

By Jonathan Schmidt / Guest Column Recent rulings by the Iowa Supreme Court have statewide implications for Iowa…