Opinion
10 years of NewBoCo: Transforming Iowa’s economy through collaboration and cutting-edge tech
At NewBoCo’s tenth anniversary, we are celebrating our successes — and confronting the challenges ahead. Our mission — accelerating world-changing ideas and fostering innovation from Iowa — remains as strong as ever. Entrepreneurship and tech education strengthen local economies and…
Why big brands are screwing up
By Jen Neumann / Guest Column A tone deaf ad from Pepsi. A hacked attempt…
Use buyer personas to understand your customer
By Sherry Bonelli / Guest Column If you think about the last big purchase you…
You can be a person of influence
By Gale Mote / Guest Column Webster’s Dictionary defines influence as “the power or capacity…
Academic medical centers vital to health and economy
By Jean Robillard / Guest Column As the national debate about health care continues, it…
Developing Iowa’s innovation economy
By Eric Engelmann / Guest Column In a recent WalletHub study on the most innovative…
Straight talk from Storm Lake wins Pulitzer Prize
By Joe Sheller / Guest Column In a quick check of the Pulitzer Prize website,…
Improve performance with time of reflection
By John Langhorne / Guest Column The psychology of personal development has made great strides…
Managing your most important project – You
By Terri Jensen / Guest Column In the world of technology, our talents are pulled…
Creating a plan to combat fake news
By Brittani Wilson / Guest Column “Obama Signs Executive Order Banning the Pledge of Allegiance”…
How to avoid seller’s remorse
By Scott Bushkie / Guest Column After selling businesses for 18 years, there’s still one…
Reaping the rewards of taking risks
By Greg Dardis / Guest Column As soon as I saw the headline, “To raise…
The board’s financial oversight responsibility
By Regenia Bailey / Guest Column The majority of people on nonprofit boards serve because…
Your community hospital as a resource
By Mike Heinrich / Guest Column For years much has been written about the obesity…
Create a customer experience ‘guarantee’
By Carissa Kruse / Guest Column The desire to connect is at the forefront of…
Digital marketing trends shaping the future
By Sherry Bonelli / Guest Column The digital marketing industry changes minute-by-minute. It’s important that…