Opinion

Google

Content marketing in the age of AI Overviews

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…

Editorial: Two heavyweights depart

When an entrepreneur learned to ride a bike 

CBJ Editorial: Pass the IC GO Bond

By the CBJ Editorial Staff We can’t recall a time when we agreed on a…

CBJ Editorial: Rockwell takeover anxiety in the Corridor

By the CBJ Editorial Staff The potential for an acquisition of Rockwell Collins, the Corridor’s…

Fostering more affordable housing in Iowa City

By Casey Cook / Guest Editorial Recent opinions published in this paper regarding affordable housing…

Mercy Iowa City joins larger system to continue high-quality care

By Shane Cerone / Guest Column As the health care debate continues to rage, the…

Does your business need a blog?

By Sherry Bonelli / Guest Column You’ve probably heard of a blog, but exactly what…

Why you don’t want to be a 10

By Linda Kuster / Guest Column Have you had an experience like this? You just…

ConnectCR faces PR challenge of anti-biker bias

By Joe Sheller / Guest Column With any luck, by the time you read this,…

Ready for new financial reporting standards?

By Regenia Bailey / Guest Column For some, thinking about changes in financial reporting standards…

Why you need a social media calendar

By Brittani Wilson / Guest Column More than likely, your company is on at least…

Essential docs every entrepreneur should understand

By Jonathan Schmidt / Guest Column Kudos if you’ve decided to realize your plans and…

Plan now for inevitable detours ahead

By Jon Bancks / Guest Column Those of us who avidly follow the American space…

Your employees are your competitive advantage

By Lynn Manternach / Guest Column There’s a good chance you’re investing in communicating your company’s…

MercyCare Health Partners: A new approach to care

By Tim Charles and Monica Meeker / Guest Column I’d like you to meet Monica Meeker,…

The importance of balanced leadership

By Regenia Bailey / Guest Column Nonprofit leadership requires a healthy partnership between the board and…

Your brand can blossom with a plan

By Nancy Garberson / Guest Column Developing a brand takes a lot of planting, consistent work…