Opinion

Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…
5 things to avoid when building your marketing budget
By Brittani Wilson/Guest Column It’s that time of year again – the leaves are beginning…
Do you tell clients the whole truth?
By Sherry Bonelli / Guest Column Here is an interesting topic that will no doubt…
Better recruitment makes for better boards
By Regenia Bailey / Guest Column Many boards appoint their nominating committees to identify and…
Taking steps to fulfill consumer expectations
By Jean Robillard / Guest Column Health care is experiencing a rise in “consumerism.” Spurred…

Could the iPhone be the QR code’s final redemption?
By Ryan Shenefelt / By Guest Column Remember the QR code? It’s that little black…
Reviewing CR’s latest step onto the big screen
By Joe Sheller / Guest Column The Corridor may not be on the brink of…
Letters: In support of the ICCSD GO bond vote
Letters to the Editor > As the long-time principal of Hills Elementary, I watched for…
Former IC mayors endorse bond measure
By Matt Hayek, Regenia Bailey, Ross Wilburn, Ernie Lehman, Naomi Novick, Bill Ambrisco and John…
The internet is not your personal photo collection
By Chris Weaver / Guest Column To put it bluntly, if you use an image…
The internet is not your personal photo collection
By Chris Weaver / Guest Column To put it bluntly, if you use an image…
Are you investing in your brand?
By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are…
Seller financing benefits both sides
By Scott Bushkie / Guest Column If you’re considering selling your business, don’t expect to…
Back to school or back to the future?
By Nancy Garberson / Guest Column As marketers, we’re always looking at the future. It’s…
IC bond issue supports students and teachers
By Brian Kirschling / Guest Editorial The opening of Liberty High on Aug. 12 is an…
CBJ Editorial: Pass the IC GO Bond
By the CBJ Editorial Staff We can’t recall a time when we agreed on a…

