Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s accepting that no part of building a business is...
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you. Even in the Corridor, there are people everywhere.
According to...
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere you go. They’re stacked by the case in your...
Take the party from third to first
As the leader of a digital marketing and web agency, I’m used to being asked for marketing and tech advice. At this point, what...
Revitalizing our economy: The importance of supporting veteran-owned small businesses
The strength of any nation, in many respects, lies in the vibrancy of its economy, which in turn, is largely driven by the energy...
Is your organization’s talent attraction tactical or strategic?
When your company develops its recruiting strategy for the upcoming year, is your company’s strategy more of a tactical exercise for only one year,...
Threads: The new Twitter? Or just another platform?
Have you joined Threads yet?
Less than a week after its public launch, more than 100 million users had joined the platform powered by Instagram....
Creating a vibrant workforce and community
As the mother of two grown daughters, it’s safe to say that anytime they ask to do something together, I jump at the chance!...
Asking better questions
Good questions are the core of research, and properly designing them can be an underappreciated skill. Formulating questions to elicit valid and useful responses...