Regular check-ups protect your brand healthÂ
For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors,...
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working on an editorial.
It was just a few hours after...
AI in Iowa: Everything is going to be all right
A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career highlight serving as president of the Technology Association of...
Basic skills for starting a business
Numbers are everywhere when you get into building a business. Some of those numbers are directly related to how a small business or startup...
Inflection points in the Iowa business lifecycle
Iowa is a great place to start and grow your business — Forbes named Des Moines among the Top 10 best places for businesses...
ABCs of privacy in market research
Staying on top of privacy issues is not an easy task for any organization. Financial institutions must comply with the GLBA Safeguards Rule, health...
Intermediary grants increase focus on building work-based learning
At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational possibilities available to them. Our hope is that if...
How school bonds can affect our community’s economic development
I’m switching hats with this month’s column, from marketing to community and economic development — through the lens of education.Â
Two districts in the ICR...