Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...
The state of the agricultural economy
Iowa’s economy is particularly tied to agriculture. The state is the No. 1 U.S. producer of hogs and corn, and a leader in soybeans...
Consumer connection: Romance scams
February is the month of romance, but love and companionship may also involve a scam. According to the FBI, romance or confidence scams were...
Your people matter
As we enter the third year of pandemic life, no one would say that things are the same as they were back in February...
Big infrastructure investments mean a brighter path ahead for tech-focused CRÂ
Recently, Involta announced the close of the acquisition of our company by the Carlyle Group. While sometimes mergers and acquisitions have a negative connotation,...
Are you frustrated with your career search? Try altering your tactics
Have you sent a bunch of applications in response to online job postings and not received any response beyond the requisite, “Thank you for...
Why I chose Iowa
When I returned to Iowa in 2012, I had spent more of my adult life outside the state than here. After working outside the...
Choose a career before choosing a college
The traditional idea of a young adult going off to residential college to explore academics and choose a career isn’t always appropriate for current...
Vicarious liability for automobile accidents
Suppose your employees are on the road as a part of their job. In that case, a common concern for any company is what...
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople talking with customers provide information that helps teams understand...