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Joe Coffey

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Local media habits

Remember when local media preferences were passed down from generation to generation? Maybe your morning Gazette habit is because it was always there on...

Questionable journalism

I’ll never forget the calm but firm dressing down I once received as a cub reporter at the NBC affiliate in Lubbock after covering...

Fifth Estate: Our medium market

You may have heard that we are considered a “medium market” for our local media. Here’s what that means. In the middle Television market size is...

Banking on small transaction marketing

When it comes to media savviness, we can all learn a thing or two from the banks and credit unions with roots in the...

Your role in normalizing change

  Well, that’s different. It must be bad. Well, that’s different. I wonder what that’s about? Journalists and news managers in the Corridor know that...

Keeping broadcast media local in the dereg era

Rick Sellers might be the ultimate business leader in the Corridor. He just sold radio station KMRY for $700k. He bought it (as the majority...

An unprecedented stretch of news

By Joe Coffey | The Fifth Estate With all due respect to the generations of journalists who practiced their trade here in the Corridor before March 2020, I must say – they didn’t work that hard.

Building your family’s media budget for 2021

As a budget-minded participant in your place of work, you know what it’s like to rely on an important tool or service that yields...

The price of reliable journalism

True or False: People who can afford reliable journalism get reliable journalism, while everyone else is stuck with sketchy news-ish looking stuff that can’t...

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