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Tag: Plaid Swan

How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

How PR has gone social

By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts over the past 10 years with the rise of digital...

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to...

Effective public relations requires planning

By Betsy McCloskey / Guest Column Public relations planning can be a beast to tack­le, and unfortunately, many companies don’t put in the time or...

Don’t let your company be the next viral PR disaster

By Betsy McCloskey / Guest Column The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...

Make it stick with guerrilla marketing

By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being noticed is the implementation of unique communication methods that make...

Should your business be on Snapchat?

If your business wants to reach Gen Z, you need to be on Snapchat – here’s how you do it, according to these Corridor...

How does public relations fit into your marketing plan?

By Betsy McCloskey / Guest Column It used to be that marketing and public relations were considered two separate functions, not to be confused with...

Protecting your brand when crisis hits

By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization and your employees travels at the speed of light, covering...

Forecasting the business trends of 2018

Compiled by Adam Moore & Katharine Carlon [email protected] In early December, we asked a handful of Corridor business leaders from various sectors for the trends and...
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