Plaid Swan

Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods or services will factor heavily into their success. One popular promotional tactic is “the Marketing Mix,”…
5 things to avoid when building your marketing budget
By Brittani Wilson/Guest Column It’s that time of year again – the leaves are beginning…
Why you need a social media calendar
By Brittani Wilson / Guest Column More than likely, your company is on at least…