Plaid Swan

Marketing has evolved from 4 Ps to 7 Ps

Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods or services will factor heavily into their success.  One popular promotional tactic is “the Marketing Mix,”…

Your brand story

How inclusive is your marketing?

The power of humor in advertising

So you’re thinking of rebranding  

5 things to avoid when building your marketing budget

By Brittani Wilson/Guest Column It’s that time of year again – the leaves are beginning…

Why you need a social media calendar

By Brittani Wilson / Guest Column More than likely, your company is on at least…