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Tag: marketing

Don’t give up on your business data just yet

Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business? Those were the salad days...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...
Creekside Forest School students and staff participated in a ribbon-cutting for the new school at the Indian Creek Nature Center Thursday, Sept. 16, 2021. LIZ ZABEL PHOTO/INDIAN CREEK NATURE CENTER

Indian Creek Nature Center wins Allegra Cedar Rapids’ ‘Comeback’ sweepstakes

Allegra Cedar Rapids, a printing and marketing solutions provider, has announced Indian Creek Nature Center in Cedar Rapids as one of the winners of...

Informatics named Amazon Web Services Select Consulting Partner

Informatics Inc., based in Cedar Rapids, has been named an AWS (Amazon Web Services) Select Consulting Partner, a designation reserved for companies with special...

Real Success with Nate Kaeding: Pankaj Monga

Sponsored by MidWestOne Bank, this is the latest edition of the CBJ’s new podcast feature with Nate Kaeding and notable Iowa business and cultural...
Allegra Cedar Rapids

Allegra Marketing ranks nationally for printing services

Allegra Cedar Rapids recently ranked No. 77 on the Top 100 Quick and Small Commercial Printers list compiled by Printing News in its annual...

Banking on small transaction marketing

When it comes to media savviness, we can all learn a thing or two from the banks and credit unions with roots in the...

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...

The ethics of marketing

Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...
customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?
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