marketing
Informatics launches Starfish Initiative to support local nonprofits with digital services
Digital marketing agency Informatics Inc. has launched a new program aimed at providing free and reduced-cost digital services to nonprofit organizations in Eastern Iowa. The Starfish Initiative, now in its pilot phase, allows Informatics employees to nominate nonprofits for assistance…
Learning from ICR’s failure
The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract…
CR goes it alone for a win
CBJ Editorial There had been tacit agreement that the region should collaborate on three priorities:…
Banking on public relations in a digital world
By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans…
The only message customers want from you
By John Graham | Sales Column While our experience of the COVID-19 pandemic is likely…
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business…
Location matters equally in online storefront
By Jen Neumann | Guest Column In an increasingly online world, does location still matter?…
Attention-grabbing signage doesn’t always mean ‘good’
By Joe Coffey | The Fifth Estate Your business’ most overlooked media format might be…
Perfecting your marketing mix
By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to…
Channeling energy into an office makeover
Channel Fusion CEO Pankaj Monga shows visitors around Moe’s Lounge, part of the employee break…
Customer feedback, insight crucial to product success
By Linda Kuster | Guest Column Statistics on the percentage of new products and services…
The value of PR beyond the numbers
By Betsy McCloskey | Guest Column The value of public relations can be hard for…
Finding the sweet spot when giving back
By Anna Patty / Guest Column I spent more than a decade working for nonprofits before going…
Making your sales proposal a winner
By John Graham / Sales Column To put the importance of proposals in proper perspective, they…
The trust crisis in marketing
By Lynn Manternach / Marketing Column We’re in the midst of a consumer trust crisis.…
Are you making an impact with your PR?
By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of…