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Tag: marketing

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

Throw a little gas on the fire

By Lynn Manternach / Guest Editorial How’s your content marketing working? Is it sparking the kind of results you’re looking for? If not, perhaps you...

Education + marketing = engagement

By Lynn Manternach / Guest Editorial I have a passion for both marketing and education. And those two passions are colliding beautifully in the new...

New roles emerge in digital marketing

By Heather Rast/Consulting Futurists typically release their trends predictions at years’ end. The crafty analysts like to capitalize on our proclivity to view Jan. 1...

Bornbach adds marketing services

Serial entrepreneur brings her experience to business coaching By Sarah Binder CEDAR RAPIDS—You need to know what makes you special. Theresa Bornbach, founder of Business and Talent Made Better,...
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