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Opening up the conversation

Symon Sanborn of TPS Media poses in a podcasting studio at Vault Co-Working in Cedar Rapids. Businesses are experimenting with podcasting as way to...

The lyrics (and stats) of loyalty marketing

By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are silver, these are gold. There’s a good chance composer Joseph Parry...

Positioning your message for success

By Nancy Garberson / Guest Editorial Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...

Consumers want simplicity in marketing

By Lynn Manternach / Guest Editorial Being a consumer is complicated. It’s overwhelming. Sometimes, it can be exhausting. What are you, as a marketer, doing about...

Merger energizes agencies

By Angela Holmes CORRIDOR—Looking toward the future financially and structurally, two of the area’s top advertising firms decided to pull their resources and talents together...

No. 5 Small Company: de Novo Alternative Marketing

By Angela Holmes Although the red ping pong table and group lunches at de Novo Alternative Marketing are pretty groovy, the coolest part of working...

First strategy, then tactics

By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and branding efforts. But wanting strategy and making it happen are...

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

Throw a little gas on the fire

By Lynn Manternach / Guest Editorial How’s your content marketing working? Is it sparking the kind of results you’re looking for? If not, perhaps you...

Education + marketing = engagement

By Lynn Manternach / Guest Editorial I have a passion for both marketing and education. And those two passions are colliding beautifully in the new...

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Tag: marketing

Opening up the conversation

The lyrics (and stats) of loyalty marketing

Positioning your message for success

Consumers want simplicity in marketing

Merger energizes agencies

No. 5 Small Company: de Novo Alternative Marketing

First strategy, then tactics

It’s not marketing if you don’t have a strategy

Throw a little gas on the fire

Education + marketing = engagement

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