Lynn Manternach
It’s time to get real (with your branding)
By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic? Brand authenticity is hard to define, but you know it when you feel it. When you trust a…
Make simplicity part of your brand
By Lynn Manternach / Guest Column It’s a complex world out there. We are inundated…
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial Quick, name a bank. What came to mind first…
What if your brand isn’t that different?
By Lynn Manternach / Guest Editorial There’s a lot of research and evidence that shows…
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are…
Consumer research: Buy or DIY?
By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align…
Do your employees love your brand?
By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s…
Emotional branding is a powerful tool
By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to…
Five things to know about millennials
By Lynn Manternach / Guest Editorial Millennials are taking over the world – seriously. According…
The eight attributes of a hot brand
By Lynn Manternach / Guest Editorial Is 2015 the year you turn up the heat…
Managing your online reputation
By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow…
Has your brand lost its freshness?
By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business…
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial As we ponder communications planning and budgets for 2015,…
Consumers want simplicity in marketing
By Lynn Manternach / Guest Editorial Being a consumer is complicated. It’s overwhelming. Sometimes, it…
Visual storytelling has stronger effect
By Lynn Manternach / Guest Editorial Visual storytelling has been with us since the days…
Rock your brand with research
By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with…