Tag: de Novo Marketing
The 4 things to do in a crisis
We are all operating in strange times. And at some point, you may be faced with making a controversial decision or facing a backlash...
Great brands lead with their values
We have a saying around here: Your brand is what people say about you (or your company) when you’re not in the room.
So many...
Shifting from ‘post & pray’ to nurturing a workforce pipeline
If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...
Perform a platform audit to improve performance
By Jen Neumann | Guest Column
It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”
Location matters equally in online storefront
By Jen Neumann | Guest Column
In an increasingly online world, does location still matter?
Let’s revisit one of the oldest principles of marketing: “place” or...
I just kinda sorta think you should relax about assertive language
By Jen Neumann | Guest Column
Somewhere Sheryl Sandberg just shuddered. According to multiple articles and business books, I undermined my own authority with that...
Best PR/Creative Agency, Photo/Video and Best Website/App Developer: Fusionfarm
MULTIPLE TIMES ON LISTS
Fusionfarm hit a triple in this year’s Best of the Corridor competition, continuing an award-winning trend that has seen the Cedar...
Supercharge your company with a new CRM
By Jen Neumann | Tech Column
Excel spreadsheets, handwritten notes, emailing yourself details about a customer’s preferences — these are ways that we input and...
Writing for shorter attention spans
By Jen Neumann / Marketing Column
Have you ever shown up for an event or meeting, or even a family dinner, and there’s some important...