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Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Ask the right questions to drive business growth

By Lynn Manternach / Guest Opinion It’s budgeting season again – time to decide how you will allocate your organization’s resources to drive growth and...

Are you investing in your brand?

By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are you treating it that way? Every brand – large and small...

‘Corridor’ tag rises in popularity for business names

A sampling of businesses from around North Liberty and Cedar Rapids with the word “Corridor” in their name. PHOTOS KAITLIN RIGGLE By Dave DeWitte [email protected] Although many...

Your employees are your competitive advantage

By Lynn Manternach / Guest Column There’s a good chance you’re investing in communicating your company’s brand externally. That’s a great start. But what about your...

What’s the most relevant brand in your life?

By Lynn Manternach / Guest Column Are there any brands you just can’t live without? Brands that make your world a better place because they...

Straightforward originality and top-of-mind awareness

By Nancy Garberson / Guest Column True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...

Engagement promises happy employees, customers

By Lynn Manternach / Guest Column Only about a third of workers in the United States are engaged in their jobs, according to recent Gallup...

Complexity is the enemy in branding

By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...

Top of mind has an impact on your bottom line

By Lynn Manternach / Guest Editorial Quick, name a bank. What came to mind first for you? Was it your bank? Or perhaps another local bank?...

Tag: branding

Keep the best, evolve the rest

Ask the right questions to drive business growth

Are you investing in your brand?

‘Corridor’ tag rises in popularity for business names

Your employees are your competitive advantage

What’s the most relevant brand in your life?

Straightforward originality and top-of-mind awareness

Engagement promises happy employees, customers

Complexity is the enemy in branding

Top of mind has an impact on your bottom line

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