branding

AMPERAGE acquires Hansen Henley Yoder & Lamb

AMPERAGE Marketing & Fundraising announced its acquisition of Minneapolis-based fundraising firm Hansen Henley Yoder & Lamb (HHYL) on April 5. “Our fundraising team has delivered exceptional results for our clients, and we’re excited to expand that team to include the…

What if your brand isn’t that different?

By Lynn Manternach / Guest Editorial There’s a lot of research and evidence that shows…

Do your employees love your brand?

By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s…

Be an ambassador for your organization

By Regenia Bailey / Guest Editorial I recently spoke at a monthly meeting of the…

Emotional branding is a powerful tool

By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to…

The eight attributes of a hot brand

By Lynn Manternach / Guest Editorial  Is 2015 the year you turn up the heat…

Managing your online reputation

By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow…

Has your brand lost its freshness?

By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business…

How effectively are you communicating your brand?

By Lynn Manternach / Guest Editorial As we ponder communications planning and budgets for 2015,…

Rock your brand with research

By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with…

Brand determined by customers

By Lynn Manternach / Guest Editorial When it comes to your company’s brand, have you…

The benefits of a brand new style

By Lynn Manternach / Guest Editorial What is it about marketers that makes them want…

The man behind the brand

By Pat Shaver CEDAR RAPIDS–Dan Schuster’s company is one of the less­er-known businesses that has…