brand
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming powerful consumers and surpassing the Boomers in worldwide spending. Price and convenience have become king, except…
First strategy, then tactics
By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and…
The power of employee brand advocates
By Lynn Manternach / Guest Editorial Brand advocates are a powerful force. They are the…
Is it time to update your brand?
By Lynn Manternach / Guest Editorial Is your brand working for you? Does it translate…