Hy-Vee partners with Variety “Round Up” fundraising campaign


Hy-Vee is partnering with Variety to again conduct a “Round Up at the Register” campaign to raise funds for the nonprofit.

According to a news release, customers will have the opportunity to round up to the next dollar now through Feb. 29. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.

Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, mobile standers and more. Additionally, the funds raised through the Hy-Vee Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.

“Since 1983, Hy-Vee has raised more than $20 million for Variety to improve the lives of children across the Midwest,” said Ryan Roberts, executive vice president of Hy-Vee, in the release. “At Hy-Vee, we believe in leading the effort to give back to our local communities by helping children and families in need. Our partnership has extended more than 40 years, and we take comfort knowing that every dollar raised for Variety helps create brighter futures for so many kids.”