Iowa City-based MidWestOne Bank has partnered with University of Iowa Athletics as the presenting sponsor of Hawkeye men’s basketball through a multi-year partnership facilitated by Hawkeye Sports Properties.
With 56 branches nationwide and 32 locations in east and central Iowa, MidWestOne Bank is one of the state’s largest banks and has been serving Iowans since 1934.
“For 90 years, MidWestOne Bank has been a champion of all things Iowa – becoming the presenting sponsor for Iowa Hawkeye men’s basketball continues our tradition of supporting the communities where we live and work,” said Chip Reeves, chief executive officer of MidWestOne Financial Group, Inc. “Coach McCaffrey builds young men into outstanding adults and wins at an elite level, the right way. We are thrilled to support Iowa men’s hoops, the university, and its students.”
As the presenting sponsor of Hawkeye men’s basketball, MidWestOne Bank receives prominent in-venue signage placement, a men’s basketball game sponsorship, social media exposure and unique premium access.
MidWestOne Bank will also engage in promotional opportunities with a pair of Hawkeye student-
athletes, Owen Freeman and Payton Sandfort. Their NIL activities with MidWestOne Bank will include digital and social media engagement, retail appearances and the use of student-athlete imagery for marketing purposes.
“I am very appreciative of MidWestOne Bank’s expanded partnership with Hawkeye men’s basketball, including their new NIL relationships,” Mr. McCaffery said. “I have gotten to know Chip Reeves personally and, as a former student-athlete, he understands what it takes to be successful at a very high level.”
MidWestOne Bank has been a partner of the Hawkeyes since 2017, with the expansion and extension of their partnership through 2027 bringing them to a decade of support.
“MidWestOne Bank has been a dedicated partner of the Hawkeyes, and we are beyond excited to expand our relationship with them,” said Gabriel Aguirre, vice president and general manager of Hawkeye Sports Properties. “As a highly successful business rooted right here in Iowa City, we look forward to seeing the impact we can make together on the Hawkeye community.”
Hawkeye Sports Properties is the exclusive multimedia rights holder for Iowa athletics and oversees all sponsorship agreements on behalf of the Hawkeyes. Hawkeye Sports Properties does not represent the student-athletes themselves, but collaborates with corporate partners to maximize sponsorship agreements through NIL programs and the integration of university marks and logos within the athletic programs.
