GoDaddy acquires Managed WordPress inventor Pagely

GoDaddy Hiawatha
GoDaddy's offices in Hiawatha. CREDIT RICHARD PRATT

GoDaddy Inc., with operations in Hiawatha, has entered into a definitive agreement to acquire Pagely, the company that invented Managed WordPress in 2009.

Terms of the deal were not disclosed.

Leveraging Pagely’s platform and cloud expertise, GoDaddy said in a news release it plans to build a world-class WooCommerce SaaS platform providing the highest levels of reliability, scalability, flexibility, security and performance. WooCommerce is the world’s #1 open-source eCommerce software, with 94% of WordPress eCommerce stores built using the platform.

“GoDaddy is committed to helping small businesses grow through seamlessly intuitive Omnicommerce solutions that empower them to sell anything, anywhere,” said Osama Bedier, GoDaddy president of commerce.

About the acquisition, Bedier noted, “Pagely possesses the platform, expertise and reputation to help us extend that mission to the WooCommerce ecosystem, creating the next generation of managed commerce.”

Pagely will also continue to provide scalable Managed WordPress services, including Enterprise, Public Sector and Major Media.

“We proved our way worked as a revenue funded, successfully founder-led company sticking to our core values — that employees and customers are the most important stakeholders. GoDaddy is investing in that ethos today,” said Sally Boldt-Strebel, co-founder and COO of Pagely.

“Pagely gets to do more of what we’re good at, more of the things our customers love, with the greater operational scale and vast product catalog provided by GoDaddy. We look forward to helping bring this new WooCommerce specific platform to market and continuing to be a leader in the vibrant WordPress ecosystem,” added Joshua Strebel, co-founder and CEO of Pagely.

In conjunction with the acquisition of Pagely, GoDaddy will continue to invest and advance its current GoDaddy WordPress and WooCommerce offerings to support small businesses and website designers and developers. GoDaddy remains committed to driving improvements in the WordPress ecosystem that powers more than 40% of the Internet.