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It didn’t take long for Iowa City entrepreneur Chris Klitgaard to embark on his latest endeavor. Last year, Mr. Klitgaard, 48, facilitated a transition for his previous startup, MediRevv, a Coralville-based health care revenue cycle management company, during its acquisition by Tegria, a health care services and solutions company. Early this year, he and four co-founders were putting together the business plan to launch revology, a technology-enabled health care revenue cycle management firm headquartered at 201 E. Washington St. in downtown Iowa City. By assisting health care entities in maintaining their cash flow, the new venture allows those entities to focus on providing better health care through clinical care elements, Mr. Klitgaard said, of particular importance in light of hospital closings in Iowa and elsewhere. As revology CEO, Mr. Klitgaard has recruited a team to focus on the smart technology that is central to the company, including analytics. “The idea is to build an effortless revenue cycle management system with the people element and the technology element and bringing those together,” he said, noting that revology will help maximize revenue for a variety of health care entities. “It’s really making sure that providers get paid for their services.”