Cedar Ridge will release a commemorative label on its No. 1 selling Iowa bourbon whiskey to honor the Fourth of July holiday and strengthen the brand’s connection to the heartland.
The 2021 Heartland’s Bourbon campaign label will replace the brand’s red tape with a flag-inspired design. The brand plans to release a new label design in subsequent years making each year’s bottle unique and collectible.
“As a brand born in America’s heartland, there’s no better holiday season for us to own,” Jamie Siefken, Cedar Ridge general manager and executive vice president, stated in a release. “With close ties to our annual Bourbon and Blues Festival and Bottled-In-Bond release, this commemorative Fourth of July label will give whiskey drinkers even more reasons to choose Cedar Ridge.”
Bottles will be hitting stores in Iowa, Minnesota, Wisconsin, Illinois, Missouri, Kansas and Nebraska beginning in June for a suggested retail price of $34.99.