Positioning your message for success
By Nancy Garberson / Guest Editorial
Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...
Find accounting help you can count on
By Jean Kruse / Guest Editorial
There are many responsibilities that come with being a small business owner, and every one is critical to maintaining...
Great managers ask great questions
By Gale Mote / Guest Editorial
I am often asked, “What are the most important skills managers need to be most effective in leading others?”...
3 public-speaking secrets from Joel Osteen
By Greg Dardis / Guest Editorial
Being a talented public speaker can earn you a tremendous income or inspire profound conversations – or do both,...
Emotional branding is a powerful tool
By Lynn Manternach / Guest Editorial
It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...
Social media and our view of Baltimore
By Joe Sheller / Guest Editorial
This Mother’s Day weekend, America had a new super mom to celebrate – a woman whose fame was fueled...
Random thoughts on love
By Maggie Mowery / Guest Editorial
This may be a stretch, but this month I just wanted to tie together a few points on love...
Making your fundraising event a success
By Regenia Bailey / Guest Editorial
It seems that spring brings us an even greater number of nonprofit events – plant sales, 5Ks, galas, golf...
Marking a state first in public health
By Pramod Dwivedi / Guest Editorial
Linn County Public Health (LCPH) recently became the first health department in Iowa to achieve national accreditation from the...
Going green is good for business
By Jean Kruse / Guest Editorial
How “green” is your small business? It’s an important question, considering the growing awareness of environmental and sustainability issues,...