Tips for getting and keeping the best talent
By Gale Mote / Guest Column
“The business of business is people,” said Herb Kelleher, chairman of Southwest Airlines. “Always has been, always will be.”
That’s...
Precision medicine treats patients individually
By Jean Robillard / Guest Column
Medicine is rapidly changing and health care providers nationwide are working to stay ahead of the curve by bringing...
Where has ‘Daisy Girl’ gone?
By Joe Sheller / Guest Column
Since 1952, television has been the 800-pound gorilla in presidential politics. For the 2016 election, NPR reported that more...
The difference between branding and marketing
By Lynn Manternach / Guest Column
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only...
Ethics: A core element of your story
By John Langhorne / Guest Column
Recent research findings suggest that leadership arises from a private story that people tell themselves. This story is not...
Addressing the hard topics with planning
By Regenia Bailey / Guest Column
The board is ultimately responsible for the future of the organization, whether that means growth, change, downsizing, mergers or...
Improving coverage through the ACA
By Ron Reed / Guest Column
The objective of the Affordable Care Act, which was passed in 2010, was to increase coverage to the uninsured...
How to keep the best employees
By Jean Kruse / Guest Column
You often hear the phrase, “It’s cheaper to keep an existing customer than it is to attract a new...
Tell your company’s story this holiday season
By Greg Dardis / Guest Column
You can tell if you’re in for a good story by the very first sentence.
“The night Max wore his...
The recipe for a happy holiday season
By Gale Mote / Guest Column
It is that time of year – advertising blitzes and email overload, the hustle and bustle of holiday shopping...