Opinion

Rocki Shepard

New Leader Manufacturing: Lessons learned from 85 years in business

In 1939, Highway Equipment Company was founded, making high-quality road maintenance equipment. In 2024, New Leader Manufacturing is celebrating our 85th anniversary making innovative nutrient applicators for the ag industry, like our brand new, award-winning NL720. What happened in between?…

FFA cultivates future leaders

Making growth a priority

Using fear as fuel in your communication

Use this tool to increase your readability

Dennis Schrag/Tree Full of Owls This article has a readability scale of 7.2. I write…

What did you say? Feedback? What’s that?

John Langhorne/Tree Full of Owls One of my least pleasant experiences as a consultant is…

Employee engagement is vital to a strong brand

Lynn Manternach/Tree Full of Owls If employees don’t understand and believe in your organization’s brand,…

Taking the time to connect pays dividends

Gale Mote/Tree Full of Owls In 1984, I accepted a position as a master production…

Is it time for a brand update?

Lynn Manternach/Tree Full of Owls When was the last time you took a serious look…

Manager from Hades, part 2

John Langhorne/Tree Full of Owls In the previous column we reviewed the characteristics of the…

Connect with consumers through content

Lynn Manternach/Tree Full of Owls When you need to make a purchase decision, where do…

Are you a small organization? Don’t screw up

Dennis Schrag/Tree Full of Owls Small organization? Go where the competition is. Find your niche.…

Marketing has changed. Have you?

Lynn Manternach/Tree Full of Owls It used to be so easy. You build a great…

Maximizing your return on training investment

Gale Mote/Tree Full of Owls Each year, millions of dollars is invested in employee and…

Dealing with the manager from Hades

John Langhorne/Tree Full of Owls The first article in my book, Beyond Luck, is titled,…

Does your brand have top of mind awareness?

Lynn Manternach/Tree Full of Owls Top of mind awareness is powerful. Top of mind companies…

Analyzing key axioms for leadership

John Langhorne/Tree Full of Owls In a recent series of seminars with a group of…

Follow these steps for great meetings

Gale Mote/Tree Full of Owls If you have ever facilitated a meeting or strategic planning…

When trust is breached – how to mend the relationship

Dennis Schrag/Tree Full of Owls It is bound to happen. In every trust-based business engagement,…