The emotional path to profitability
By Lynn Manternach / Guest Column
How does your brand emotionally engage with customers?
Regardless of what industry or business category you’re in, research clearly shows...
Takeaways from 25 years of leadership
By John Langhorne/Guest Column
Some years ago, when the Corridor Business Journal began publishing, several colleagues and I were invited to write a weekly column....
Fundraising questions every board should ask
By Regenia Bailey / Guest Column
Ensuring adequate resources for an organization is a board responsibility. This naturally involves board oversight of fundraising. Although many...
Health care transparency: A clear choice
By Tim Charles / Guest Column
Patients have always chosen where they receive care. Today’s high-deductible insurance policies have spurred patients to further engage in...
Lessons learned from a longtime journalist
By Joe Sheller / Guest Column
On Wikipedia, “Rick Smith” might refer to a Canadian environmentalist, an American football coach or even a member of...
Five steps to becoming a better listener
By Greg Dardis / Guest Column
Executive coaching is known for helping people find the right words, whether they’re delivering a major presentation, pitching a...
Why start a nonprofit organization?
By Jean Kruse / Guest Column
The definition of entrepreneur is “a person who organizes and manages any enterprise, especially a business, usually with considerable...
Interrupt the norm with disruptive marketing
By Nancy Garberson / Guest Column
Did the world really need another ice chest? Apparently it did because two brothers turned a $300 cooler into...
Three-dimensional tax savings strategies
By Ying Sa / Guest Column
I was at Starbucks on a recent morning, and saw a man putting his arm into the trash can...
Your employees are watching
By Gale Mote / Guest Column
In the past few weeks, I have engaged in numerous conversations with employees who are disappointed, frustrated and saddened...