Opinion
Editorial: ACT’s next phase
American College Testing, known as ACT, has been a powerful member of the Iowa City and Corridor’s regional business community for decades. But will its importance continue after its recent “partnership” with Nexus Capital Management LP, a Los Angeles-based private…
Volunteerism an excellent way to enhance company image
Mary Jo Finchum/Tree Full of Owls “A good company delivers excellent products and services, and…
Build emotional intelligence of your team
Gale Mote/Tree Full of Owls From Aug. 5 until Oct. 20, 2010, 33 Chilean miners…
Use this tool to increase your readability
Dennis Schrag/Tree Full of Owls This article has a readability scale of 7.2. I write…
What did you say? Feedback? What’s that?
John Langhorne/Tree Full of Owls One of my least pleasant experiences as a consultant is…
Employee engagement is vital to a strong brand
Lynn Manternach/Tree Full of Owls If employees don’t understand and believe in your organization’s brand,…
Taking the time to connect pays dividends
Gale Mote/Tree Full of Owls In 1984, I accepted a position as a master production…
Is it time for a brand update?
Lynn Manternach/Tree Full of Owls When was the last time you took a serious look…
Manager from Hades, part 2
John Langhorne/Tree Full of Owls In the previous column we reviewed the characteristics of the…
Connect with consumers through content
Lynn Manternach/Tree Full of Owls When you need to make a purchase decision, where do…
Are you a small organization? Don’t screw up
Dennis Schrag/Tree Full of Owls Small organization? Go where the competition is. Find your niche.…
Marketing has changed. Have you?
Lynn Manternach/Tree Full of Owls It used to be so easy. You build a great…
Maximizing your return on training investment
Gale Mote/Tree Full of Owls Each year, millions of dollars is invested in employee and…
Dealing with the manager from Hades
John Langhorne/Tree Full of Owls The first article in my book, Beyond Luck, is titled,…
Does your brand have top of mind awareness?
Lynn Manternach/Tree Full of Owls Top of mind awareness is powerful. Top of mind companies…
Analyzing key axioms for leadership
John Langhorne/Tree Full of Owls In a recent series of seminars with a group of…