Opinion

Workforce initiatives taking shape in Cedar Rapids, Iowa City
The need to attract and retain young professionals in the Cedar Rapids/Iowa City Corridor (and nearly every other region of the country) has become a constant refrain that is almost losing its meaning. But the need remains important nonetheless. That’s…
Is social media in your 2012 plan?
Lynn Manternach/Tree Full of Owls Has your company joined the social media community yet? Whether…
Life, liberty and the pursuit of…
By John Langhorne/Tree Full of Owls Happiness is an interesting topic. Last week, a colleague…
Fight dull project descriptions with storytelling
Mary Jo Finchum/Tree Full of Owls Public relations professionals often fixate over choosing the best…
When you are the coach
Gale Mote/Tree Full of Owls Managers are responsible for transforming talent into performance, individual effort…
On principles and rules: heuristics and algorithms
John Langhorne/Tree Full of Owls Last year I became the president of a national professional…
Engage employees to communicate your brand
Lynn Manternach/Tree Full of Owls Your employees are your primary brand communicators. Do you know…
Easy to difficult: Focus business development activities
Dennis Schrag/Tree Full of Owls The marketplace for most professional services remains sluggish. Clients are…
Volunteerism an excellent way to enhance company image
Mary Jo Finchum/Tree Full of Owls “A good company delivers excellent products and services, and…
Build emotional intelligence of your team
Gale Mote/Tree Full of Owls From Aug. 5 until Oct. 20, 2010, 33 Chilean miners…
Use this tool to increase your readability
Dennis Schrag/Tree Full of Owls This article has a readability scale of 7.2. I write…
What did you say? Feedback? What’s that?
John Langhorne/Tree Full of Owls One of my least pleasant experiences as a consultant is…
Employee engagement is vital to a strong brand
Lynn Manternach/Tree Full of Owls If employees don’t understand and believe in your organization’s brand,…
Taking the time to connect pays dividends
Gale Mote/Tree Full of Owls In 1984, I accepted a position as a master production…
Is it time for a brand update?
Lynn Manternach/Tree Full of Owls When was the last time you took a serious look…
Manager from Hades, part 2
John Langhorne/Tree Full of Owls In the previous column we reviewed the characteristics of the…

