Opinion
Editorial: Mount Mercy’s unique partnership with St. Ambrose
It has been reported frequently in the media that the higher education business model is being challenged and that not a lot of innovation is occurring. There was even a book published in 2023 by Brian Rosenberg, the former president…
What to do when you need a real team
Gale Mote/Tree Full of Owls As a manager, sometimes you inherit a group of people…
Does the customer’s journey lead to you?
Heather Rast/Tree Full of Owls The journey a customer makes from consideration to buy –…
Sorting out the bad apples in your company
Dennis Schrag/Tree Full of Owls Tom: He was smart. He was driven. He was charming.…
Boost your next meeting – get your participants engaged
Gale Mote/Tree Full of Owls As a trainer, manager and facilitator, I have led my…
Reflecting on the power of solitude
John Langhorne/Tree Full of Owls It is unusual to have a conversation with a client…
Build brand love from the inside out
Heather Rast/Tree Full of Owls If your sales and marketing teams have had conversations about…
Keep your focus on the consumer
Lynn Manternach/Tree Full of Owls Things are changing fast in the land of marketing communications.…
A refresher in effective delegation
Gale Mote/Tree Full of Owls A big challenge for individual contributors promoted to management is…
Does your brand have personality?
Lynn Manternach/Tree Full of Owls Consumer expectations for brands are changing as fast as the…
Mars and Venus – private and public sectors
John Langhorne/Tree Full of Owls This column was co-written by Rick Fosse, Iowa City’s public…
Counting on common sense
There are many photographs of Albert Einstein standing in front of a chalk board. On…
Paying tribute to the Women of Influence
Gale Mote/Tree Full of Owls As I write this article, I think of the many…
Your brand and your bottom line
Lynn Manternach/Tree Full of Owls Why do your customers choose your product or service over…
Should strategic planning be re-imagined?
By Heather Rast/Tree Full of Owls Strategic planning. For many companies, it’s an initiative tackled…
Poor expectations can lead to poor consequences
By John Langhorne/Tree Full of Owls “You see Colonel Pickering, really and truly, apart from…