Opinion
Opinion: The fiscal policy of Governor Reynolds brings stability and optimism
The May 2024 NFIB Small Business Economic Trends Survey demonstrated that not only are small business owners pessimistic about the economy, but also worried about tax and regulatory policy. The survey reflects the growing concerns that many Iowans have as…
Branding: Do you think like a rock star?
Lynn Manternach/Tree Full of Owls What’s the difference between you and a rock star? It might…
The flip side of flexibility
Gale Mote/Tree Full of Owls Recently, I have been reading a lot of news about…
The art of brand storytelling
By Lynn Manternach/Tree Full of Owls Your brand’s story has the potential to be much more…
Demonstrate respect for returned trust
By Gale Mote/Tree Full of Owls According to research conducted by Gallup Corp. and outlined…
Content marketing in the gift economy
By Heather Rast/Tree Full of Owls In the digital domain, content is the fuel that…
Performance reviews: getting it right
John Langhorne/Tree Full of Owls Archimedes said “give me a long enough lever and I…
How human is your brand?
By Lynn Manternach/Tree Full of Owls One of the new mantras in marketing is “humanize…
Tackle that block: overcoming writer’s block
By Dennis Schrag/Tree Full of Owls The proposal is due tomorrow. It has to be…
With remembrance and thanks
By Gale Mote/Tree Full of Owls On July 16, the world lost a wonderful teacher…
Organizations that exist to do good
By John Langhorne and Nancy Quellhorst/Tree Full of Owls Alexis de Tocqueville noted that when…
Big picture vs. focused and single-minded
Lynn Manternach/Tree Full of Owls What’s the difference between branding and marketing? The answer is…
Create content that nurtures — and nudges — your prospects
Heather Rast/Tree Full of Owls Content both motivates actions and resolves problems. As marketing communications…
Building a team’s emotional intelligence
Gale Mote/Tree Full of Owls The news from his boss was not good. The team’s…
When it comes to service, perception is reality
Lynn Manternach/Tree Full of Owls In a recent survey, 93 percent of Americans said companies…
Changing the nature of jobs: a solution to entitlement?
John Langhorne/Tree Full of Owls In the last column we enumerated the multiple benefits of…