Opinion
Is the potential Cedar Rapids casino worth the gamble?
Peninsula Pacific Entertainment (P2E) and the Linn County Gaming Association (LCGA) recently announced they will jointly reapply for a gaming license with the Iowa Racing and Gaming Commission (IRGC) after the two-year state moratorium on new gaming licenses expired on…
In life, it is not the elephants
John Langhorne/Tree Full of Owls Every time a person with an automatic weapon kills several people in…
Branding: Do you think like a rock star?
Lynn Manternach/Tree Full of Owls What’s the difference between you and a rock star? It might…
The flip side of flexibility
Gale Mote/Tree Full of Owls Recently, I have been reading a lot of news about…
The art of brand storytelling
By Lynn Manternach/Tree Full of Owls Your brand’s story has the potential to be much more…
Demonstrate respect for returned trust
By Gale Mote/Tree Full of Owls According to research conducted by Gallup Corp. and outlined…
Content marketing in the gift economy
By Heather Rast/Tree Full of Owls In the digital domain, content is the fuel that…
Performance reviews: getting it right
John Langhorne/Tree Full of Owls Archimedes said “give me a long enough lever and I…
How human is your brand?
By Lynn Manternach/Tree Full of Owls One of the new mantras in marketing is “humanize…
Tackle that block: overcoming writer’s block
By Dennis Schrag/Tree Full of Owls The proposal is due tomorrow. It has to be…
With remembrance and thanks
By Gale Mote/Tree Full of Owls On July 16, the world lost a wonderful teacher…
Organizations that exist to do good
By John Langhorne and Nancy Quellhorst/Tree Full of Owls Alexis de Tocqueville noted that when…
Big picture vs. focused and single-minded
Lynn Manternach/Tree Full of Owls What’s the difference between branding and marketing? The answer is…
Create content that nurtures — and nudges — your prospects
Heather Rast/Tree Full of Owls Content both motivates actions and resolves problems. As marketing communications…
Building a team’s emotional intelligence
Gale Mote/Tree Full of Owls The news from his boss was not good. The team’s…
When it comes to service, perception is reality
Lynn Manternach/Tree Full of Owls In a recent survey, 93 percent of Americans said companies…