Opinion
Who owns your marketing data?
Too many marketing agencies are black holes when it comes to client data. They’re pulling in massive amounts of information, but it essentially disappears, invisible to the client’s naked eye. As the owner of a data-focused marketing agency, I often…
How the SBA serves underserved communities
By Patricia Brown-Dixon / Guest Editorial Each January, we honor the life and legacy of…
Your brand is your most valuable asset
By Lynn Manternach/Consulting Does your company have a brand champion? Typically a brand champion is…
Navigating the changing social landscape
By John Langhorne/Consulting When historians review the social changes in the United State at this…
Mental health service funding a priority
By Dan Strellner / Guest Editorial The recent tragedy at Sandy Hook Elementary School in…
Pitfalls for retirement savings, investments
By Tim Hawkins/Consulting My name is Tim Hawkins, founder and CEO of Hawkins Wealth Management.…
Mason: stay the course
Guest Editorial By Tim Terry Observing Gov. Terry Branstad, and his surrogate, State Board of…
How to make a winning impression in seven seconds
By Greg Dardis/Consulting We form an impression of someone within seven seconds of meeting. During…
Now is the time to focus on your company brand
By Lynn Manternach/Consulting Is this the year you really get serious about building your brand?…
The power of succession
By John Langhorne/Consulting Ruminating about 28 years of consulting with organizations of all types, I…
The twelve gifts of a great boss
Gale Mote/Tree Full of Owls As we celebrate the holiday season with all of the…
A story of American immigration, hope
John Langhorne/Tree Full of Owls When I was a small boy, I knew an old lady…
The value of simplicity
Lynn Manternach/Tree Full of Owls Did you know consumers are willing to pay more for simpler…
Why storytelling is vital to your brand
Heather Rast/Tree Full of Owls Storytelling is as ancient as the campfire. Every inclusive and self-reliant…
What clients really want in their service providers
Dennis Schrag/Tree Full of Owls Affability. Availability. Ability. It was nothing serious. A very minor…
How to get the flywheel turning
Gale Mote/Tree Full of Owls One of my greatest challenges (and treasured rewards) is helping…