Opinion
Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…
Education + marketing = engagement
By Lynn Manternach / Guest Editorial I have a passion for both marketing and education.…
Are you prepared for the future?
By Tom Anderson / Guest Editorial In my past two Corridor Business Journal columns, I’ve…
Electronic records offer convenience, ease of access
Jean Robillard / Guest Editorial Technology influences so many aspects of our modern world, continually…
Aligning resources to strengthen Iowa’s Creative Corridor
By Dee Baird and Mark Nolte / Guest Editorial Last week, the Cedar Rapids Metro…
The role of business plans, goals in starting companies
By Jean Kruse / Guest Editorial A business plan is a formal statement of a…
Is my career doomed before my first billable hour?
By Wei-erh Chen Depending on how you look at it, my future career prospects in…
Nonprofit board meetings need planning, discipline, reflection
By Regenia Bailey / Guest Editorial Nonprofit organizations often struggle with meeting attendance, complaints about…
Give a better wedding toast with these five tips
By Greg Dardis / Guest Editorial You sip your water, grab your champagne and take…
Combined statistical area for the Creative Corridor approved
By Allen Witt / Guest Editorial We were notified recently that Iowa City and Cedar…
Expenses will change in retirement
By Tim Hawkins / Guest Editorial Estimating expenses over the duration of one’s retirement is…
What to say in difficult customer situations
By Gale Mote / Guest Editorial I really do try to be a good customer.…
Content marketing is the great equalizer
By Lynn Manternach/Consulting Your marketing and branding goals are big but your budget isn’t. It’s a…
Corridor support needed for entrepreneurs
By Amanda Styron/Guest Editorial What would you say to a young Arthur Collins if you…
Are you prepared for the future?
By Tom Anderson/Consulting In my previous writings in the Corridor Business Journal, I proposed that…
Cyber attacks, could it really happen to your business?
By Jason Huber/Consulting As we are learning, technology is a double-edged sword. It has significant…