Opinion
The power of purpose-driven marketing
Your company or organization is more than a name and annual revenue. Your mission is more than a statement. Your values are more than a bulleted list. Enter purpose-driven marketing: an approach that directly connects your business goals with your…
Are they independent contractors or employees?
By Jean Kruse / Guest Editorial Need help with some aspects of your small business,…
Prevention worth more than the cure
By Dr. James A. Merchant As health care and health insurance costs have risen sharply…
From football field to boardroom
By Greg Dardis / Guest Editorial The story of how Steven Montgomery Jr. made his…
Rock your brand with research
By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with…
Boosting engagement, making decisions
By John Langhorne / Guest Editorial The Gallup organization is perhaps the premier survey research…
On motivation and attitude
“Attitude is a little thing that makes a big difference” – Winston Churchill People often…
Best practices for working with board committees
By Regenia Bailey / Guest Editorial Unless its bylaws or articles prohibit or limit their…
Information for all small businesses
By Jean Kruse / Guest Editorial Have you ever been to the SCORE website at…
The real meaning of influence
By Greg Dardis / Guest Editorial Did you know the word “influence” has an astrological…
Brand determined by customers
By Lynn Manternach / Guest Editorial When it comes to your company’s brand, have you…
Preparation key to landing Super Bowl
By Greg Dardis / Guest Columnist Minneapolis was considered the underdog when it went up…
Re-imagining school and work
By Mary Ellen Maske | Guest Editorial When the comprehensive high school was created…
The benefits of a brand new style
By Lynn Manternach / Guest Editorial What is it about marketers that makes them want…
Exec evaluation should be clear
By Regenia Bailey / Guest Editorial One of the responsibilities of the board is evaluation…
Respect the home office deduction
By Jean Kruse / Guest Editorial When historians compile the list of the greatest innovations…