Opinion
The power of purpose-driven marketing
Your company or organization is more than a name and annual revenue. Your mission is more than a statement. Your values are more than a bulleted list. Enter purpose-driven marketing: an approach that directly connects your business goals with your…
Boost bottom line with customer insight
By Lynn Manternach / Guest Editorial Three-quarters of marketers say they know what their customers…
Performing an assessment
By Regenia Bailey / Guest Editorial Most nonprofit organizations recognize that strengthening and building their…
Lessons from history and math
By Tom Anderson / Guest Editorial Nobody knows the future. In part one of this…
Recordkeeping for your business
By Jean Kruse / Guest Editorial One thing many people give up when they become…
The power of a pause: how to tolerate (and utilize) silence
By Greg Dardis / Guest Editorial It was a moment so painful that it sticks…
Recognizing women of influence: past and present
Gale Mote / Guest Editorial Once again, we are celebrating the CBJ’s Women of Influence.…
Succession planning: Ensuring continuity during leadership changes
By Regenia Bailey / Guest Editorial Developing a succession plan for an organization is a…
Each piece of nonprofit board is important
By John Langhorne and Nancy Quellhorst / Guest Editorial Early in our careers, mentors suggested…
Delegating can save managers time and money
By Jean Kruse / Guest Editorial Have you ever had projects delegated to you in…
Five questions to ask before every meeting
By Greg Dardis / Guest Editorial It usually takes a magazine five years to turn…
Diagnosing a non-performer and giving the right prescription
By Gale Mote / Guest Editorial If you have been a manager or supervisor for…
Six signs it’s time to rebrand
By Lynn Manternach / Guest Editorial A lot of money is spent every day by…
Defining the role of the board chair
By Regenia Bailey / Guest Editorial High-functioning organizations have strong co-leadership between the executive director…
Lessons from history and math
By Tom Anderson / Guest Editorial Nobody knows the future. Investors, of course, wish they…
Don’t let disorganization debilitate your business
By Jean Kruse / Guest Editorial Every January, thousands of small business owners across the…