Perfecting your marketing mix
By Betsy McCloskey | Guest Column
According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...
Let’s fix our immigration policy
CBJ Editorial
Hass Machlab, Naftaly Stramer, Pankaj Monga, and Tony Golobic - they are just a few of the region’s most distinguished and successful entrepreneurs.
They...
Health care consumerism increases value in patient care
By Michelle Niermann | Health Care Column
According to a recent Centers for Disease Control and Prevention study, the number of individuals with high-deductible health...
I just kinda sorta think you should relax about assertive language
By Jen Neumann | Guest Column
Somewhere Sheryl Sandberg just shuddered. According to multiple articles and business books, I undermined my own authority with that...
When it comes to motivation, keep it simple
By Gale Mote | Guest Column
Frequently, I am asked the question, “How do I motivate my employees?” My first response is always, with a...
Young leaders are our future
CBJ Editorial
This week’s edition celebrates 40 of the region’s best and brightest leaders under the age of 40.
Talent, workforce, whatever you want to call...
Flood protection waiting is over
CBJ Editorial
The Corridor was fortunately spared from devastating flooding this year, but each new rainstorm and flooding episode across the Midwest reminds us that...
Customer feedback, insight crucial to product success
By Linda Kuster | Guest Column
Statistics on the percentage of new products and services launched into the market each year that fail vary from...
Act locally on environmental challenges
CBJ Editorial
There are significant environmental challenges facing our state, nation and world. They include a changing climate, unclean water and a recent report on...
Wealth preservation in business and real estate
By Maurie Cashman | Guest Column
A majority of high net-worth families have built wealth through the ownership, growth and sale of mid-market businesses and...