Opinion

The power of purpose-driven marketing

Your company or organization is more than a name and annual revenue. Your mission is more than a statement. Your values are more than a bulleted list. Enter purpose-driven marketing: an approach that directly connects your business goals with your…

Four things to know about business contracts

By Jonathan Schmidt / Guest Column Contracts are an essential part of doing business in…

How the net neutrality repeal will affect you

By Emily Bettridge / Guest Column Have you ever found yourself stuck on the interstate,…

The argument for augmented reality

By Ryan Shenefelt / Guest Column Augmented reality, or AR, adds a layer of “tech”…

8 ways to sharpen the saw in 2018

By Greg Dardis / Guest Column When it comes to New Year’s resolutions, we tend…

Set a ‘HARD’ goal in 2018

By Gale Mote / Guest Column I admit that I gave up on New Year’s…

Veteran suicide – a problem solved with community solutions

By Judith Johnson-Mekota / Guest Column As we enter the new year, the holidays are…

Optimizing your Google business listing

By Sherry Bonelli / Guest Column Four out of five consumers use the internet to…

Hashtags & headlines: Keys to better writing online

By Greg Dardis / Guest Column Here at Dardis Communications, our instructors are receiving an…

When to avoid the courtroom through mediation

By Jonathan Schmidt / Guest Column When a dispute within a business or between different…

Big pain points in the customer experience

By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has…

Planning for a dynamic year ahead

By Regenia Bailey / Guest Column As we opened 2017, political changes caused many to…

Managing your company’s cost of health care

By Shane Cerone | Guest Column Few would dispute that the cost of health care…

Learning from Mona Lisa: The art of a smile

By Greg Dardis / Guest Column The cover story of The Atlantic’s November issue offers…

Response to opioid problem a community-wide need

By Tim Charles / Guest Column Opioids have been making national headlines. This fall, the…

Getting the most from your volunteers

By Regenia Bailey / Guest Column Over the last few months, I’ve had the opportu­nity…