
Casey’s General Stores has announced the selection of 13 brands to join its future product lineup following its inaugural Innovation Summit.
Held at the Casey’s Store Support Center in Ankeny on Oct. 30, 2024, the summit brought together more than 20 brands from various product categories to present their offerings for potential distribution across Casey’s network of nearly 2,900 locations in 20 states.
“The enthusiastic response from emerging and innovative suppliers exceeded our expectations. Casey’s was thrilled to see their business plans and productive discussions aimed at adding their offerings into our stores,” said Chris Stewart, vice president of merchandising at Casey’s. “Our guests love seeing new, diverse, and exclusive products alongside the brands and items they have come to love.”
The event aimed to identify innovative products that align with Casey’s goal of enhancing its assortment while providing opportunities for smaller businesses to showcase their strategies and products to a major retailer.
“The summit proved to me that Casey’s understands what their customers are looking for,” said Shawn McLaughlin, chief sales officer at Health Ade LLC. “Casey’s invested time to host multiple vendors and ensure that we understood their strategies and business principles, and allotted time for meaningful conversations with the Casey’s buying team.”
The summit resulted in the selection of new suppliers, including:
- Health Ade Kombucha
- Spindrift
- Yerbae
- Hop Water
- Alc-a-Chino Ready-to-Drink Cocktails
- Country Archer Meat Snacks
- Neuro Gum & Mints
- Sweet Chaos Popcorn
As the third-largest convenience store chain and fifth-largest pizza chain in the U.S., Casey’s continues to expand its food and beverage offerings with a focus on quality and innovation. Guests can expect to see the new products in stores in the coming months.
Casey’s plans to host a 2025 Innovation Summit, with details for supplier participation expected to be announced this fall.
Casey’s General Stores, a Fortune 500 company, operates nearly 2,900 convenience stores across the United States. Founded more than 50 years ago, the company is the nation’s third-largest convenience store retailer and fifth-largest pizza chain and offers prepared foods, fuel, and a range of snacks and beverages, including pizza, donuts, and other bakery items.