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IBC legislative priorities increases state’s competitiveness

With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities are beginning to take shape. The IBC is a...

The future of entrepreneurial support in the Corridor

Over the past few months I’ve been involved in a lot of conversations about how this region has supported entrepreneurs over the past decade...

Does changing the title of the recruiting process to talent acquisition accomplish results?

If you would like to tweak an entree recipe, do you simply change the name and expect a different taste? Why do human resource...

Researching the competition

While organizations often use market research to better understand their customers or prospects, it can also be a powerful tool for generating robust competitor...

Don’t lose your data. Switch to GA4 without breaking a sweat.

Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track...

Real business value: What do you want from your business?

“Start with why” is good, impactful business advice. In fact, there is an entire book dedicated to this principle. Unfortunately, most entrepreneurs only focus...

Test your marketing for a bigger payoff

Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...

The rise of influencer marketing

Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers. How it’s evolved Some say the original online influencers...

Breaking down the drivers of real estate values

As a key part of our business, we collect and analyze trends in real estate values. Our data covers nearly two-thirds of Iowa and...

Registered Apprenticeship a rewarding option for business, employee

In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A Registered Apprenticeship (RA) program is a rewarding option for both...

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Guest column

IBC legislative priorities increases state’s competitiveness

The future of entrepreneurial support in the Corridor

Does changing the title of the recruiting process to talent acquisition accomplish results?

Researching the competition

Don’t lose your data. Switch to GA4 without breaking a sweat.

Real business value: What do you want from your business?

Test your marketing for a bigger payoff

The rise of influencer marketing

Breaking down the drivers of real estate values

Registered Apprenticeship a rewarding option for business, employee

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