Guest column
Stoking the fire: How to thoughtfully build a sustainable business plan
When an individual begins to stoke the internal fires of entrepreneurism, there is little that can be done to snuff it out. Family, friends,...
2024 predictions in marketing and tech
Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true.
In 2022, I...
Rebranding: Is your brand strong enough?
The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy businesses that play a significant role in the state’s...
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront...
Iowa secretary of agriculture: Making an impact in 2023
2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of Agriculture. In that time, 15 different Iowans have had...
Pay your team to innovate in 2024
I spend a lot of time thinking about technology and the future (and yes, not just in relation to Star Trek). Lately, I’ve also...
The New ‘Rules’ of business etiquette in the 2020s
Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...
Iowa football and what stays the same
There’s a great little tradition in Iowa City called the Monday Morning Quarterback Club. Local Hawk fans gather in the banquet hall at the...
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...