Guest column's stories
Opinion: The Importance of Hispanic and Latino Heritage Month
As a newcomer to Cedar Rapids, I’ve been welcomed with open arms by the community. Much of that comes from the diverse cultures and voices that call our city home. Hispanic and Latino Heritage Month (Sept. 15 – Oct. 15)…
2024 predictions in marketing and tech
Looking back on previous predictions and articles, I am sitting at around a B average…
Rebranding: Is your brand strong enough?
The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy…
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many…
Iowa secretary of agriculture: Making an impact in 2023
2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of…
Pay your team to innovate in 2024
I spend a lot of time thinking about technology and the future (and yes, not…
Business succession planning is simply good business strategy
Succession planning is a component of a long-term business strategy that requires careful consideration and…
The New ‘Rules’ of business etiquette in the 2020s
Does it seem like the rules of doing business are constantly changing? One minute, it’s…
Iowa football and what stays the same
There’s a great little tradition in Iowa City called the Monday Morning Quarterback Club. Local…
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction…
Focused partnerships; focused growth
Regional collaboration, with a focus on public-private partnerships, fuels economic vitality. That was the resounding…
How to keep the good ideas flowing
Imagine you have a fantastic idea that you think will do great things for your…
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a…
Are you frustrated with posting resumes with no responses?
Many career searchers immediately look at job boards when looking for a new job. Unknowingly,…
Community hospitals ensure affordable, accessible health care
Mercy Iowa City Hospital filed for Chapter 11 bankruptcy in federal bankruptcy court in August.…
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working…
