Guest column's stories
It’s time to LIFT Iowa small businesses and make communities stronger
As a small business owner, I know what it feels like to face a project and wonder, “How am I going to pay for this?” More importantly, “How am I going to do it with sky-high interest rates?” The first…
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a…
Are you frustrated with posting resumes with no responses?
Many career searchers immediately look at job boards when looking for a new job. Unknowingly,…
Community hospitals ensure affordable, accessible health care
Mercy Iowa City Hospital filed for Chapter 11 bankruptcy in federal bankruptcy court in August.…
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working…
AI in Iowa: Everything is going to be all right
A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career…
Basic skills for starting a business
Numbers are everywhere when you get into building a business. Some of those numbers are…
Inflection points in the Iowa business lifecycle
Iowa is a great place to start and grow your business — Forbes named Des…
ABCs of privacy in market research
Staying on top of privacy issues is not an easy task for any organization. Financial…
Intermediary grants increase focus on building work-based learning
At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational…
How school bonds can affect our community’s economic development
I’m switching hats with this month’s column, from marketing to community and economic development —…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you.…
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere…
Take the party from third to first
As the leader of a digital marketing and web agency, I’m used to being asked…