Guest column
Driving strategic growth for your company with a fractional CMO
Ten years ago there was little conversation about fractional Chief Marketing Officers (CMOs). Today, it’s a topic and concept that has accelerated nearly as...
New Leader Manufacturing: Lessons learned from 85 years in business
In 1939, Highway Equipment Company was founded, making high-quality road maintenance equipment. In 2024, New Leader Manufacturing is celebrating our 85th anniversary making innovative...
Opinion: Hispanic entrepreneurship is at the forefront of the American business boom
Each year from Sept. 15 through Oct. 15, Americans celebrate National Hispanic Heritage Month as a time to recognize the many contributions, diverse cultures,...
Defining innovation in Iowa: The path forward
Over the past decade serving as president of the Technology Association of Iowa (TAI), I’ve witnessed tremendous technological integration across Iowa’s key industries —...
Reflecting on 20 years in Iowa: How Cedar Rapids shaped our family and future
Karl and LaNisha Cassell have written this joint column as a farewell, following Ms. Cassell’s announced departure from the African American Museum of Iowa,...
Every cent counts with Iowa State Treasurer Roby Smith
Why is money called dough? Because everybody “kneads” it.
Everyone’s financial goals and timelines are different, especially when saving and using money for education. Learning...
Opinion: Cedar Crossing is the best option for Iowa’s economic growth
As a lifelong Cedar Rapidian, I’ve spent much of my career focused on activities that generate economic growth in Iowa and specifically, the Cedar...
Six months of dedication and resilience: UI Health Care and Mercy Iowa City integration
Half a year ago, we began an important journey when Mercy Iowa City joined University of Iowa Health Care (UIHC). Since then, it has...
Who owns your marketing data?
Too many marketing agencies are black holes when it comes to client data. They’re pulling in massive amounts of information, but it essentially disappears,...