Adam Moore
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When it comes to branding, keep it simple
By Lynn Manternach / Guest Column
Is less really more when it comes to branding? To put it simply, yes.
Competition is stiff and the consumer’s...
Blum’s choice of metaphor goes too far
By Joe Sheller / Media Column
For 50 years, American journalists have been a favorite punching bag of Republicans. And that is fair – being...
Farmers brace as China levies retaliatory tariffs
Farmer Dave Walton, of Walton Farms, shown in a Cedar County field last October. “For us personally, any sort of trade war would be...
Indian Creek plots new demonstration farm
Elyse Robinson and John Myers of the Indian Creek Nature Center show off the barn at Etzel Sugar Grove Farm, which will be guided...
CR popcorn company positions for growth as Almost Famous
Carter and Bill Rieckhoff pose for a photo with two different varieties of popcorn inside their shop in NewBo. PHOTO DAVE DEWITTE
By Dave DeWitte
dave@corridorbusiness.com
CEDAR...
Old Capitol tofu builds on an Iowa staple
Old Capitol Food Company has big plans for future growth, including new product lines and a move to a larger facility, says co-founder Jake...
Save the ‘Corridor’
By John Lohman / Guest Opinion
I’m passionate about the Corridor. Not just the Cedar Rapids/Iowa City region, but the Corridor brand.
I co-founded the Corridor...
Making your PTO policy work for everyone
By Brenda LaMarche / Guest Column
Whether or not your company offers vacation, holidays and sick time or a simplified version of paid time off...
Are we on the cusp of the ‘digital ad bubble’?
By Molly Altorfer / Guest Column
Fortune 500 companies and most B2B companies remain bullish on the advertising industry as a way to reach consumers...
Traveling from the Corridor to China
David Chadima stands in his family’s office in the Cherry Building Cedar Rapids, which is furnished with authentic Chinese furniture and art that he...