Focus on honesty continues to guide Altorfer CAT after nearly 70 years in business

|10 min read
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  • Altorfer CAT president Derek Altorfer stands in the service area of the company’s headquarters at 8400 Sixth St. SW in Cedar Rapids. CREDIT RICHARD PRATT

    “Tell it like it is” serves as more than a succinct tagline for Altorfer CAT — it continues to guide the company’s philosophy after nearly 70 years in business.

    Derek Altorfer, president of the Cedar Rapids-based heavy equipment dealer, said the iconic, service-focused phrase traces directly to the company’s founder, Edward J. Altorfer.

    “It’s still very prevalent in our approach to taking care of customers,”…

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