Women’s clothing store Daily Thread opens at Lindale Mall

Retailer known for affordable fashion for women

Lindale Mall Cedar Rapids
Lindale Mall in Cedar Rapids. CREDIT RICHARD PRATT

Women’s clothing retailer Daily Thread has opened as the newest retailer at Lindale Mall in northeast Cedar Rapids.

Daily Thread features women’s clothing from sizes XS to XXXL. The retailer is known for affordable fashion, with clearance prices as low as $5. The Lindale Mall store is located next to Pinspiration and across from Finish Line.

By taking over existing spaces with minimal modifications, Daily Thread is able to offer the best deals by keeping expenses low. Daily Thread enables a focus on customer service that’s more in line with that of a traditional boutique than other discount retailers.

“At Lindale Mall, we strive to offer our guests a variety of different retailers for every kind of shopper,” said Lindale Mall general manager Becky Eckley in a news release. “Adding Daily Thread to our lineup of women’s clothing just confirms that commitment.”

“We offer affordable fashion everyday with consistent newness in product that will bring you back multiple times a week,” said Daily Thread president Carmen Wamre. “You won’t find our level of customer service anywhere else in specialty retail.”

Daily Thread is based in Edina, Minnesota, and its parent company, NYC Alliance, is based in New York. It has more than 30 locations across the United States, mostly in the Upper Midwest. The retailer is growing quickly, with plans to open another 50 stores in 2022.

Lindale Mall originally opened as the open-air Lindale Plaza in 1960, with Sears and Younkers as anchor tenants. It was enclosed in 1980 and renamed Lindale Mall. The mall is currently home to more than 60 tenants and several outlying stores.

A partnership led by the Simon Property Group purchased the mall in 1998, and later spun off the property as Washington Prime Group, which currently owns and manages the mall. Washington Prime filed for Chapter 11 bankruptcy in June 2021, but the mall remains open and operating as normal.