West Music named dealer of the year by the Global Music Products Industry.

West Music was named the Dealer of the Year at the Annual Top 100 Dealer Awards by the National Association of Music Merchants (NAMM), the global industry association of music instruments and pro audio products. Headquartered in Coralville, West Music was recognized with the “Music Makes a Difference” award as well as “Dealer of the Year” for its continued dedication and unwavering efforts in serving the local community.

The Top 100 Awards were presented at a ceremony on Thursday, July 15 at Summer NAMM, the industry’s annual mid-year gathering in Nashville, Tennessee. Now in its eleventh year, the Top 100 Dealer Awards honor music product retailers worldwide who demonstrate exceptional commitment to their stores, neighborhoods, and customers and share in a vision of creating a more musical world through their local communities.

“Being recognized as the Dealer of the Year was an outstanding recognition for our team after all of the challenges and hard work, we accomplished in the last 12 months. It speaks to the innovative spirit and dedication our team has in bringing music to our communities.” said Robin Walenta, CEO, of West Music.

To determine the list of the Top 100 Dealers and category award winners, an independent panel of judges reviewed hundreds of submissions that are rated across categories that include customer service, store design, and promotions and are scored in accordance to determine the Top 100 list.

The Music Makes a Difference award was based on the work the West Music Music Therapy team did with their client, Payton Williams, based in North Liberty, IA. Payton has been working with West Music for 6 years and music therapy has helped her develop her strength, communication, and brought joy to her life. When COVID-19 struck, in-person sessions had to be halted but the West Music team was able to find a creative way to serve Payton in partnership with her family.

“The past year brought its own set of unique challenges for our music therapy team. Being able to share the story of the power of music and music therapy services was a true testament to our therapists as well as the way they have impacted our client’s lives this past year.” said Ms. Walenta.

Dealer of the Year Award Reel – 2021 Top 100 Dealer Awards – Dealer of the Year | NAMM.org

Music Makes A Difference Award Reel – 2021 Top 100 Dealer Awards – Music Makes a Difference | NAMM.org