Tru Art Advertising Calendars, based in Iowa City, has acquired M Line Calendars, a company with more than a century of history in advertising specialties production.
M Line Calendars, based in Costa Mesa, California, originated from The Meek and Beach Company, founded in 1901, and began calendar production in 1952. The acquisition brings M Line’s operations under Tru Art ownership.
“We see this as an opportunity to honor a remarkable history while investing in what comes next,” said David Bywater of Tru Art Advertising Calendars, in a release. “This acquisition strengthens our business, preserves industry knowledge, and reinforces our commitment to quality manufacturing.”
Jamie M. Beach of The Beach Company said the company worked with distributors of various sizes over its history.
“We have worked with many distributors large and small, and we appreciate the opportunity to serve each and every one of them,” Mr. Beach said. “The distributors in this industry gave us the opportunity to do the work we love to do for five generations over 73 years.”
Tru Art Advertising Calendars is a promotional calendar manufacturer that has served distributors since 1896.
