MindFire Communications

Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets and consumers evolve and change. By mindfully taking advantage of the brand equity you have…

Hit the emotional hot button for your brand

Consumer research: Buy or DIY?

Do your employees love your brand?

Emotional branding is a powerful tool